Ethics and Research

After lunch Gareth and Paul continued their conversations into research methods and explained several methods to gain good quality research (Ethnographic, Primary and Secondary). Also to consider the products life cycle along with the target market and their needs and wants. Gareth then went on to explain that the university has an ethics to protect us in research and the procedures we have to go through to gather primary research from anyone outside of the university.

hierarchy-of-needs image

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